Learning 4.0 – It is currently assumed that human knowledge is now doubling every five to twelve years. The amounts of data are also exploding at breakneck speed. Globally, 2,5 trillion bytes of data are generated every day. It can be assumed that this development will continue with the further improvement of the technical capacities for ...
Those declared dead live longer. The current Media Innovation Report by nextMedia.Hamburg and Statista found that linear television is still consumed by 80 percent of Germans and is the most popular video format. Older target groups even attest to the lifespan of classic TV for more than the next 10 years. Nevertheless, digitization is shaking up the moving image market. Streaming services and video-on-demand…
AI in the book industry; Can AI be creative? – The book industry has changed fundamentally in recent years. Digitization has picked up speed. Self-publishing, e-books, web shops or online campaigns are part of everyday life. Big data applications make publishers' marketing and sales more efficient by analyzing reader interests and customer behavior. Now a new challenge appears on the horizon. Artificial intelligence attracts...
AI - curse or blessing? – It divides minds and experts. Visionaries like Elon Musk or Stephen Hawking have already urgently warned of the potential dangers of artificial intelligence (AI). "AI could be the worst event in the history of our civilization," said the British astrophysicist a good year and a half ago. Ray Kurzweil, on the other hand, predicts a productive...
E-Book: Evolution instead of Disruption: – How will we read in the future? What trends are there in e-publishing, what new business models will ensure survival in the digital age? And, the key question: What does the customer want? One answer is the e-book. Firmly anchored in the market, but not with such a disruptive effect as predicted just a few years ago. Instead, sales are growing...
Catalog was yesterday: book trailers against reader dwindling. – According to GfK, between 2012 and 2016 the book trade lost 6,1 million book buyers. One reason for the decline: Internet use has increased, especially among younger target groups. According to the ARD/ZDF online study, more than 2018 percent of Germans were online for the first time in 90. Even more: three quarters of the population see at least occasionally ...
