Interview with film producer Phillip Schall. His thesis: Digitization enables divisibility in the digital space, i.e. a story must be able to play on the respective media channels today. This requires interdisciplinary teams.

Those declared dead live longer. The current Media Innovation Report by nextMedia.Hamburg and Statista found that linear television is still consumed by 80 percent of Germans and is the most popular video format. Older target groups even attest to the lifespan of classic TV for more than the next 10 years.
Nevertheless, digitization is shaking up the moving image market. Streaming services and video-on-demand are booming, interactive formats and transmedia storytelling are working their way out of the experimental stage. AI, VR or 5G are the trends that will change production options and user behavior. However: "The charm of going to the cinema, watching TV and/or reading books is not suppressed here, but rather expanded by the Internet, social media and gaming culture," states a diploma thesis from the University of Vienna that is worth reading .
The consumer benefits in any case, like a survey Best Research reports: "The competition for linear TV is correspondingly increasing in vehemence," the authors of the study state. "The efforts and investments of all providers in the direction of content quantity and quality are constantly increasing due to the competition among themselves."
In the end, as always, the actually simple but central question remains as to how content, platforms and audience can be brought together.

Links:
nextMedia.Hamburg – Media Innovation Report
https://www.nextmedia-hamburg.de/studie-zum-bewegtbild-konsum-der-zukunft/