AI in the book industry; Can AI be creative? – The book industry has changed fundamentally in recent years. Digitization has picked up speed. Self-publishing, e-books, web shops or online campaigns are part of everyday life. Big data applications make publishers' marketing and sales more efficient by analyzing reader interests and customer behavior.
Now a new challenge appears on the horizon. Artificial intelligence is moving into the publishing rooms. With big promises. For example, the startup Qualifiction believes that algorithms can be used to determine the bestseller potential in manuscripts.
Industry experts initially think it is more feasible to use AI solutions to optimize logistics and delivery capacities, to automatically generate sales texts and product descriptions or to evaluate business data.
In any case, support for the editing work is conceivable. After all, the publishers get mountains of them every day manuscripts sent. Here, AI via intelligent text recognition could help in the evaluation of manuscripts according to the relevance of the topic, writing style and readability.
Only one thing seems certain. Nobody needs to be afraid of AI-written novels, but the current applications lack intelligence and typical human inspiration. believe the experts.
Links
German Entertainment & Media Outlook 2018-2022 – How artificial intelligence is revolutionizing the media industry, PwC: https://www.pwc.de/de/technologie-medien-und-telekommunikation/german-entertainment-and-media-outlook-2018-2022/wie-kuenstliche-intelligenz-die-medienbranche-revolutioniert.html