The international automotive industry is setting a rapid pace when it comes to digitization. Keywords here include autonomous driving, flexible mobility offers or connected services. Manufacturers and suppliers outdo each other in cutting-edge technological developments with more or less imaginative names. Mercedes has MBUX, Honda Dreams Drive or BMW iNext.
The world of museums must also master the digital transformation. The digitization of inventory is just as much on the agenda as the development of new, often game-based exhibition concepts and interactive solutions for addressing visitors.
Two industries, one challenge: The current digitization trends with short development cycles, digital business models, complex technologies and new target group needs require changed requirements and application scenarios.
Jannis Goossens from the German-Dutch serious games specialist IJsfontein Interactive Media is certain: "If companies and museums want to be successful here in the long term, they have to adapt these technologies intelligently. IJsfontein offers the right playful educational offerings in both segments.”
Gamification and game-based learning have become indispensable in modern day training and further education: “The motivation they generate has been proven to increase learning success. The same applies to learning in a group, because: It's nicer together! If you combine both principles, something special can be created,” says Stephan Padel, senior designer at IJsfontein.
In their presentation at LEARNTEC 2019, both experts will use examples from the automotive and museum sectors to show how playful team experiences with interactive installations can inspire learning success. They report on their extensive experience in the conception and production of social learning solutions with game-based installations in various contexts.
So IJsfontein Interactive Media GmbH 2018 in association with the expert network wegesrand designed and developed a mixed reality experience that enabled more than 10.000 participants from the Mercedes-Benz sales and partner organization to discover the new A-Class in detail and learn about the latest features. In addition, the education experts have very successfully developed digital experience concepts and interactive installations for numerous museums in recent years, including the Van Gogh Museum Amsterdam, the Museum for Communication in Bern, and only in July 2018 for the eight research museums of the Leibniz Association.
LEARNTEC 2019, January 29th to 31st, 2019
Lecture "From automotive to museum: social learning with game-based installations"
October 29.01.2019th, 11, 30:11 a.m. – 50:XNUMX p.m
Industry forum – GAMES@LEARNTEC
Jannis Goossens, Creative Director Germany, IJsfontein Interactive Media GmbH
Jannis Goossens develops user-centered game-based learning for industry and research. His concepts enrich learning processes with the interaction of game design, technology and learning analytics and are used in international training solutions for well-known agencies and customers. www.ijsfontein.de
Stephan Padel, Concept Lead Germany, IJsfontein Interactive Media GmbH
Stephan Padel is responsible for creating concepts for conveying often complex messages using interactive and gamified media. The focus of his activities is largely in the corporate sector, where his concepts enrich learning and training processes in well-known corporations. www.ijsfontein.de