We do not think in hierarchies. There are no fixed working times at Wegesrand. The network is organized as a partner model. We are open to outstanding experts who will find an ideal sparring partner in us. We live and love what we do because we believe that profession and vocation are related. Only the people who do what they strive for are really good in their field.
This is the essence of our corporate philosophy. It drives us and enables our employees to work together with our partners on the future. It is as simple as that. Wegesrand creates the right conditions and a place for feeling comfortable. Being human is our priority that is why Wegesrand has only a few offices. We do not accept a classic conference room. For us, we take our name Wegesrand meaning “on the sidelines” and observing literally. In nature, at sometimes deliberately chosen digital-free locations, we place the human being at the center of digitization.
Thorsten Unger is an expert, author and entrepreneur specializing in games, gamification and serious games. He speaks, writes and advises on digital games: as a living part of our society, cultural heritage, high technology and information broker. His credo: Games offer great opportunities that we as a society and economy should not miss out on. With his network of consultants at Wegesrand, he understands innovation as a continuous and necessary process of change and helps to comprehend new technologies and concepts from the perspective of companies and organizations. He is a partner at IJsfontein, the market leader for playful learning in the Netherlands. As co-founder of the Silicon Valley-based Accelerators Global Top Round, he provides access to the venture capital market for independent computer game developers. He is also a current member of the Advisory Board for the Competence Center for the Cultural and Creative Industries of the German Federal Government
André Bernhardt has been working in the German games industry for 18 years. After working for Sony Computer Entertainment, various publishers such as JoWooD and Sunflowers, RTL Games and Travian Games, he started his own business as an Indie Advisor. In this role, he has been supporting developers in their search for publishers since 2012 - and vice versa. In addition, he teaches at universities such as the Mediadesign Hochschule Berlin and the FH Salzburg as a guest lecturer and also gives lectures at symposia. In 2015, he founded Target Games together with Thorsten Unger.
Simone Verbocket is responsible for financial accounting in the Wegesrand Group. As a trained businessperson in wholesale and foreign trade, she also brings her experience in sales, purchasing and project management to the organization of the company. All rights reserved.
As a media and game designer, Dr. Martin Thiele-Schwez implements playful media performances and didactic game forms. Since 2011, he has been researching the background of German-German gaming culture. He received his doctorate on the topic Spiel, Staat und Subversion at the Hochschule für Bildende Künste in Braunschweig. His work focuses on conveying complex content through forms of play. In addition to his practical work, he gives lectures, conducts workshops and publishes articles in this thematic environment. In the consortium, he develops playful and didactic applications as well as interactive installations, mainly in the fields of culture, society, education and politics together with the customers.
He is fond of gaming with substance in which history, gameplay, art and music harmoniously intertwine. As the co-founder of the Austrian company Zeppelin Studios, he has mastered the complex management and implementation of the entire player creation process from concept to distribution. Since 2006, he has been an active part of the international games industry and is now a sought-after specialist for playful media. His long list of references includes the award-winning puzzle platform game “Schein” (2014); the strategic educational game on the topic of renewable energy “Grattle” and “Luther - Die Reise”, a mobile adventure game about the Reformation in Germany.
Dirk Zechiel has been an expert in Decision Support Systems and Business Analytics for more than 20 years (Descriptive Analytics, Predictive Analytics and Prescriptive Analytics). His passion for technology and computers from childhood on, led him in 1993 to the RWTH Aachen where he graduated as a computer scientist. Through his technical knowledge coupled with his customer focus he always had the connection of technology and the real world in mind. As a result, with the use of decision-support systems he has helped his customers making better decisions. As co-founder and shareholder of Gurobi GmbH, he was responsible for the development of the leading provider of algorithms for solving optimization problems (prescriptive analytics) in the DACH region for more than 5 years.
Hans-Werner Klein is a social scientist. His credo: Decisions deserve to be fact-based, to be met with heart and mind. He has worked as an analyst, method developer and consultant in market research since in the early 80s; for a spin-off of a tech group; implemented, maintained, and developed the e-business of a telecommunications company as a web controller - and founded companies himself. Most recently, a transcontinental company that provides SMEs with the necessary tools for digital transformation. Hans-Werner Klein is a knowledge broker - between data and people. He also is a guest lecturer of the Baden-Wuerttemberg Cooperative State University. A specialist author and co-editor as well as a three-volume Springer Gabler series ``The Future of Market Research”.
From 2002 to the end of 2010, Ulla Coester was editor-in-chief of the trade journals IT-Sicherheit and digitalbusiness, among others. Since 2006, she has also been working as a coach/consultant for B2B companies in the fields of strategy development and project moderation, increasingly with a focus on Industry 4.0 and digitization. As a co-founder of the www.xethix.com platform, she has been working on digital trends and their effects on companies and society for six years. Since 2016, she has been a lecturer at the Fresenius University of Applied Sciences, Cologne, and since 2017, she has been a research assistant at the skip Institute for Applied Digital Visualization e.V. at the Fresenius University of Applied Sciences.
Olaf Maubach has been working as a tax advisor for more than twenty years, particularly in connection with merger and acquisition transactions and corporate transformations. He assists in all matters of tax law up to tax court litigation. In keeping with the digital age, he follows the credo of the old master Goethe: ``You always have to change, renew, and rejuvenate in order not to stagnate``. For him, tax consulting 4.0 means cooperating at a technological eye level, always with a digital perspective, but continuously focusing on people and companies.
Bianca Uhlhorn collected her first Training experience during her studies of economics. Meanwhile she is a certified Trainer and Instructor with 10 years of experience in product training and events in Germany, Europe and the Middle East. Bianca is not only our specialist in operative training but also in training development of blended learning concepts including gamification and didactics. She has been involved in several national and international trainings as a project manager, trainer and coach, and still is. With Bianca’s skills and know how in the whole training environment, combined with Wegesrand’s core competences we are able to consider a holistic approach of training and adapt it to digital training components
Thomas Tenzler holds a degree in African Studies and is a trained journalist. For 25 years, he has been communicatively involved in trade fairs/congresses, culture and games. Until 2009, he worked as a company spokesperson for Leipziger Messe GmbH and as a press spokesperson for AMI Auto Mobil International. Since 2010, he has accompanied the communication agency brandvorwerk-PR in the areas of strategy, concept and text.
Oscar Lanzendorf is a passionate and driven entrepreneur in the digital space. He has a bachelors degree in international business and marketing, has worked on several startups and consulted lots of companies in the field of social media, strategy, product design and innovation. He is currently the freshest addition to the Wegesrand Gruppe and will be most active in the space of strategy, startups and social media marketing.
Jana Beyer got her diploma in transmedia and games producing. In her studies at the film academy Baden-Württemberg besides filmmaking she specialized in producing interactive media. She has always loved to spread knowledge - mainly in her long-time volunteer work for which she got honoured with the Medal of the Order of Merit of the Federal Republic of Germany in 2015. With her experience in media & space at Wegesrand she develops playful learning experiences as a concepter and projectmanager. As a matter of principle she always likes to think in open format and focussed on the target audience.
Paul Lanzendorf is a team player who never loses sight of his goals. After completing his bachelor's degree in sports and economics, he gained professional experience in sports club management field at the FC Carl Zeiss Jena and helped shape the path from start-up to small and medium-sized enterprises at XLETIX GmbH. In this context, he worked as a project manager of major sporting events and also completed a Master program of Business Administration in sports management. In 2019, he trained as a Business Developer with a Chinese developer of a learning-based poker app and provider of various learning tools. Paul supports Wegesrand as a project manager for e-learning in the automotive industry.
Caty Davis Blättermann ist diplomierte Transmedia und Games Artistin und besitzt einen Bachelor-Abschluss in Game Design. Ihre Leidenschaft gilt interaktiven Systemen, Game Design und neuen Technologien. Inzwischen blickt sie auf neun Jahre Erfahrung bei der Entwicklung von Spielen, Apps und Installationen zurück. Ihre Kompetenzen auf dem Gebiet der Projektentwicklung erstrecken sich von der Illustration, über die 3D Modellierung und die Animation bis hin zum Interface, zur Game Engine Nutzung und zum System Design. In ihrer Arbeit setzt sie auf unkonventionelle Lösungen, um beim User Emotionen zu wecken. Als Game Designerin wurde sie für ihre Projekte („The Blues“ und „Memo“) bereits mehrfach ausgezeichnet.
Marcel Durer is a certified transmedia and games director. As part of his studies at the Filmakademie Baden-Württemberg, he focused on the conception of gamification and transmedia storyworlds. In his projects, he likes to combine narrative and interaction, and has developed into an expert in the field of interactive dramaturgy. He has worked as a freelance transmedia director and game designer for more than five years, as a creative consultant, author and lecturer, and has supported various events in the organisation. At Wegesrand he develops playful concepts.
Gian Luca Wischt (born 1996) is currently studying ``General Management`` at the Cologne Business School with a focus on business psychology and supply chain management. Already at the beginning of his studies, he worked for Daimler as an intern and participated in the conception, testing and implementation phase of various gamified training applications. In early 2018, Luca supported Wegesrand as an expert in market analysis and scientific research. Meanwhile, his area of responsibility includes the area of event planning and public relations.
Andre Kuklinski supports the Wegesrand Group in all areas of graphics and animation. The trained media designer took his first professional steps in 2D graphics, Flash animations and 3D. His extensive portfolio ranges from classic print, 3D for games, 2D and 3D animations, to video editing and VideoFX. As of 2015, he also became more active in concept development and implementation, through projects in the area of e-learning and web-based training.
Carolin Winter studierte Kulturwissenschaften mit dem Fokus auf Game Studies und Digitale Medien an der Leuphana Universität in Lüneburg. Um ihre Leidenschaft für Videospiele weiter zu verfolgen, begann sie nach ihrem Bachelorabschluss 2018 die Ausbildung „Game Business“ an der School of Games in Köln.
Jens Fiedler is working since a decade into the entertainment industry and is working in a wide range of different aspects for Wegesrand. As Art Director he is responsible to ensure the visual quality of our projects.